Let me ask you something. Who’s most likely to join your business and soak up everything your business opportunity has to offer:
Your couch potato mate, your doctor, your lawyer–whoever is happy just doing the 9-5…
or
Someone who attends seminars on wealth creation and bought The One Minute Millionaire, Think and Grow Rich, and Rich Dad Poor Dad?
I hope you chose the second option. Because anyone actively looking for and buying information on success, business, and wealth is ready to take action.
Why?
Well, imagine your friend, doctor, pastor, or whoever else is on your 100 names list…
Most people think they got it all figured out: They think, to make more money, they just have to work harder, more hours, get a better paying job, find ways to rip off welfare, or deal drugs.
Great plan. huh? 
You know better of course. So you come along and try to convince them that forking up a few hundred bucks to join your business is the solution they need:
- You meet with them..like 12 times.
- You give them sales materials to look at which, no matter how short they are, they never get around to reading.
- You even finally manage to get them to meet your upline
And at last, you convince them to join you. Hey it’s possible to excite anyone about big, “easy” money, right?
But look at how much effort it took to enroll one person. And for what?
After they buy the business, they don’t do a thing. Here’s your measly $200 fast-start bonus which took you all month to earn.
That’s all.
To make another $200, you have to do it over again.
Now multiply that effort by 8. Every week. Forever.
Because there will never be any leverage. Working a job is easier and less humiliating.
You don’t want that, do you?
Good. Now that we’re on the same page we agree that from now on you will only ever want to recruit people who are actively looking for information on business.
How to Only Recruit Prospects Who Want To Own a Business
If your ideal prospect usually looks for information on success and wealth–doesn’t it make sense to offer exactly that?
Why?
First of all, it gives them a reason to come to you. To look for you.
But remember, even online prospects are humans. They will only buy or follow your advice when they like you, respect you, and trust you.
You have to become friends with your prospect first.
Every MLM leader has become very good at making friends easily and quickly.
Meaning, they know how to turn “cold market” prospects into “warm market” prospects–FIRST.
The difference between a friend and a stranger is that you “talk” with a friend about things you have in common often.
When you choose the information to share with your ideal prospects, you have to select it so that it creates a “common ground” where you can both “talk” without an agenda.
But the information you share or discuss with your new friend needs to be entertaining and interesting to them.
I mean, I’m sure you have friends you enjoy hearing from or receiving phone calls from–and then you have other “friends” you avoid.
To be the friend that your prospects want to hear from, your information must be valuable.
The quality of friend/prospect you get will be closely tied to the type of information you share, or conversations you have.
That’s why I NEVER cater to weakness when recruiting. Neither should you.
What were you searching for when you discovered Lead Traffic Jam?
I bet you were like I was months ago – looking for solutions on the internet to help you grow your downline instead of complaining about how ‘this doesn’t work’.
Were you looking for training, prospecting tips, or leads?
I don’t really know how you got here, but whatever it was, I know you’re reading this right now because you’re a leader.
And that’s the kind of person you want to build a friendship with. That is the type of person you want to work with.
When these people like you, respect your expertise, and trust you, they too will want to work with you.
“What Kind of Information Should I Offer as a Common Ground with My Ideal Prospect?”
Let’s get specific and talk about 4 criteria you MUST have in your front-end product if you want to
A. attract high quality prospects,
B. make mountains of NOW income off even the prospects who don’t join right away.
HIGH DEMAND:
* You’re statistically more likely to sell information on how to solve a problem than to actually sell the solution (eg, more people will read a book on how good nutrition helps control joint pain than are prepared to buy and use an advanced nutrition product).
* More people are looking for how to cure joint pain than people looking for a product by name.
* Attracts a lot of qualified prospects, giving you a large audience for your
product or business pitch = more income.
* Higher conversion ratio of prospects into buyers (big problem => bigger need for an immediate solution) = faster income.
INEXPENSIVE:
* Higher conversion ratio – people find it easier to part with $20-$50 than $200 or $2,000, especially their first time buying from you = front-end income
* You want more people to buy the ’sampler’ front-end product because it creates trust and repeat sales = front-end + back-end income
SOLD AUTOMATICALLY:
* This keeps it simple for new distributors who have no sales experience. The system sells for them, they only need to master
advertising to begin with.
* Leverages your time because the front-end product is sold around the clock, qualifying prospects for you. That way you’re only spending time talking to the ones willing to take action now — not the tyre-kickers.
RELATED TO PRIMARY BUSINESS:
* Every lead, whether they join your biz or not is a lead that raised their hand to say they are interested in your expertise. So you make sales of related products and services too = more front-end + back-end income.
* Build your business by enrolling whoever qualifies for your time = front-end + back-end + fast-start + passive + leveraged income.
As a result, you hit two birds with one stone. You generate leads and you create cashflow. Hello self-funding leads!
The good news is that Lead Traffic Jam does most of this relationship building for you. You will only speak to prospects when they call you.
In a couple of days I’ll show you exactly how.
